I'm sitting here, and I haven't gotten all my shit together yet turned on the TV just for the background noise don't even have my glasses on yet and I just let the menu guide roll and a proactive ad is up right now. and Avril Levign (spelling-I don't care) is talking about how embarrassing and insecure she was to go into high school with zits because it wasn't cute and no on liked it. They had Katy Perry say about the same. The commercial also talks about confidence and how people now feel great with it. I know Proactive doesn't work like they make it sound (I never used it, but I know people who have) and wow someone was just like, "I love my skin, and it is all because of Proactive" It trips me out They way I interpret it, it's sending subliminal messaging in a sense that you should be ashamed of acne and that it is ugly and you should have low confidence and be insecure about acne. They ended the ad with, "because sexy skin is always in" admittedly, great advertisement design. Really. But it still disgusts me. I think it makes a bunch of people with acne feel bad about it without them thinking of it. Whether it be indirect or the result of people without it being condescending. This whole thought system/beliefs have been around for a lot longer, but it still confuses me. Thankfully I never had bad acne.