fluro lights and watt measurements

hey guys, i was surfing on topbulb.com and in their COMPACT FLUORESCENTS section, they offer a spiral fluro type 24W but it says that emits light equal to a 100W incandescent.

since, i'm planning to use fluro light, do i look for light equal to 100W or for the primary watt (in this case, 24??)


thanx guys

 

look at this link to see what i mean:
http://www.bulbs.com/products/product_detail.asp?page=home&inventory=9263

cool white color, 26W, 100W Incandescent Lamp Equivalent

so, is this fluro ok??? planning to use 2 or 3 of those.