"Big-data technology offers pot growers, dealers, and customers the kind of bird's-eye business perspective that mainstream industries have come to depend on." http://www.cacannabisindustry.org/index.php?option=com_lyftenbloggie&view=entry&year=2015&month=11&day=30&id=32%3Awsj-silicon-valley-s-unlikely-new-frontier&Itemid=126