NASCAR Fans Will Be Staring Down a Giant Pro-Marijuana Ad at the Brickyard 400 Hey, NASCAR fans-do you like beer but hate getting hangovers? Then MPP has the product for you! MPP, short for Marijuana Policy Project, is a Washington D.C.-based advocacy group pushing for the legalization of marijuana. Its newest campaign is “New Beer,†and its next target is NASCAR fans at the Brickyard 400. Motorsport enthusiasts at Indianapolis Motor Speedway this Sunday will be treated to the video playing on a Jumbotron, according to <span>Bruce Horovitz of USA Today. </span> The main thrust of “New Beer†is to demonstrate how marijuana is “the new beer,†with fewer negative side effects and drawbacks than drinking alcohol. The perks of burning one down instead of tying one on? According to MPP, less gut fat, fewer lawsuits and no army-crawling to the porcelain the next day. The ad touts cannabis as a “zero calorie,†“no hangover†and “no violence†alternative to cracking an ice cold brew. The ad does, however, neglect to mention the calories from Cheesy Gordita Crunch ingestion often associated with smoking marijuana. The advertisement itself is 31 seconds of stock footage and took three days and $350 to make. The real question, however, is how much does it cost to throw a pro-marijuana advertisement directly into the eyes of about 600,000 NASCAR fans? According to Horovitz, the ad placement is costing MPP a lean $2,200, as the group has secured a “nonprofit†rate. Undoubtedly, some NASCAR fans will be offended by the ad. Unfortunately for them, the Jumbotron isn't owned by the racetrack or located on track property and therefore cannot be censored. According to <span>Rick Chandler of Sports Grid, NASCAR has had previous issues with the devil's lettuce in the past. In 2010, NASCAR pulled the plug on advertising spots for Cannabis Planet TV, disallowing the team from using its marijuana leaf logo around the track.</span> http://bleacherreport.com/articles/1717309-nascar-fans-will-be-staring-at-pro-marijuana-ads-during-the-brickyard-400 Just a sign of the times! NASCAR today, the NFL tomorrow! Granny
Honestly, I think a lot of rednecks/white trash already smoke weed. It just isn't a predominant stereotype that they are doing it. It will be good though if we can get more of them on our side. Alcohol can have a detrimental effect of society, especially a part of society that is just barely holding it together (with duct tape)....
This is good. And it's good Brian France (Nascar CEO) or the track owners can't try to stop it since it's on private property. Lots of people going to be at Indy this weekend to see it. Probably should have done it at Daytona though at the 500. I can tell you lots of race fans do smoke weed myself included. Go #18!
"The new beer?" If that's the message MPP is pushing, they can suck a nut. Seriously. What a stupid idea. Nascar is the play thing of Wall St. with all the other sports. That's like waging a war and thinking starting by attacking the base of your enemy who is far better armed is going to turn out well. You don't line up face to face with the Redcoats. You plink them off at their edges when they don't expect it. That was how the revolution was won. I don't trust MPP as far as I could throw them. Especially after seeing how they handled mmj campaigns in our state. They suck. Sorry.
"The new beer"? Lol. You can't lump beer and weed unequivocally into one category. It's like back in the day when they were saying flying is the new driving. Not true, they both have their place in transportation, both beneficial and non beneficial. There will always be beer. There will always be weed. They both have their own places. People need to stop comparing the two. Sure, smoking weed is safer than drinking alcohol, but flying is also safer than driving. Regardless of any characteristic of either, they need to stop being labeled so black and white.
How else would you market ANYTHING to the beer drinking community? You are still coming from the perspective that beer and weed can be compared. You are stereotyping nascar fans so much lol. Everyone in this thread is. You assume that nascar is a bunch of rednecks who just get wasted and whose' lives are in shambles. It's quite atrocious, actually. EVERYONE drinks beer, WE are a beer community, not just NASCAR. How would you market anything to anyone? Not by comparing two irrelevant substances and trying to replace one with the other. Not only is it fallacious, but it's also extremely cheesy.
Hypocrisy at its finest. Got no problem advertising Jack D and Marlboro but lord knows we can't have one billboard about cannabis, weak. Sent from my HTC VLE_U using Grasscity Forum mobile app
Calvina's effort to have the ad pulled backfired on her,,now thw entire country has seen it instead of just the Indy fans and perhaps local stations mentioning it,,now it is going front page,,and MPP should get their money back,,I call that a win.