Malls track shoppers' cell phones on Black Friday - Nov. 22, 2011 Incrementalism at it's finest. If they already have security cameras covering the entire complex, then why do they need to track your phones? This whole thing is overboard. Give it 2-3 years, they will be tracking your phones, but will also be able to gather your personal info as well. Seems like the plan is to take a page from Zuckerberg.