Loves this commercial

Discussion in 'General' started by Superjoint, Jun 24, 2012.

  1. This Commercial won yesterday the Craft Grand Prix, love it!!!

    [ame=http://www.youtube.com/watch?v=3393O1uD_w8]Canal+ "The Bear" by BETC Paris - YouTube[/ame]

    In a very meta move, the 2012 Cannes International Advertising Festival Film Craft Jury bestowed the top honor on a spot with a storyline about, well, making films--"Bear" for Canal out of BETC Euro RSCG Paris. The spot earned the Grand Prix in the category of Production Value and also won three Gold Lions and a Silver. It bested a number of other top contenders, including the much talked about "Three Little Pigs," from BBH London for "The Guardian," a food extravaganza for Lurpak, out of Wieden + Kennedy London and an emotional spot focusing on moms, for P&G, out of Wieden's Portland office. WHAT IT IS: The spot out of BETC Euro RSCG and directed by MJZ's Matthias Van Heijningen, tells the tale of a peculiarly flat ursine auteur named Paul Bearman, who boasts a Scorsese-like passion for his craft. It turns out, in a previous life, all he did was watch movies on the tube because there's not much more you can do--as a bear rug.
     
  2. I DONNNTT GIVEEE A SHIIIIITTTTT!!! lol

    nice commercial, very nice find!
     

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