Yeah I read this wikipedia article on it, it's some way to trash google's system. Basicially a bunch of bloggers linked to his website and the text was 'failure' or like 'complete failure' so google picked it up and walahh...
I guess if this is the first time you've seen this, you might also enjoy these classics: search for French Military Victories and click the im feeling lucky. THere was a really funny one about WMD's, but upon attempting to do it now, I think it's sense been taken down... tis a shame, was really funny too...
lol - i remember the poodle one from a while back - Blairs knocked down to No 2 now tho. Pity. I tried the French one - hehehehe - nice