Everyday In Every Way I Am Getting Better And Better

lightfiend · Oct 20, 2009

Everyday In Every Way I Am Getting Better And Better

Excerpt:

Ã‰mile CouÃ©, a French psychologist and pharmacist in the late 19th century, was one of the first individuals to make use of optimistic autosuggestion as a popular form of psychotherapy and self-improvement.

His most famous method – the CouÃ© Method – involved saying the positive affirmation, “Everyday, in every way, I am getting better and better” at the beginning and end of each day. It was meant to be repeated in a clear and focused state of mind.

CouÃ© believed that through the use of autosuggestion and imagination an individual could motivate their self to better living habits and health. Ã‰mile CouÃ© noticed that he could improve the effectiveness of a drug by praising its effectiveness to his patients. This discovery eventually became known as the placebo effect.
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