I'm a big fan of GC's community. Some users provide classic stories, amazing tips, and funny dialog. Have you ever thought of expanding the website from just a forum and shop into a bigger, deeper place? You could get qualified users from the board (among other online sources) to post articles about a variety of things. From information, to useful stories and tips, the front page would be a whole lot of fun. And on the top and side and other places on the page, you could advertise the products you are currently selling in your online store. It just seems like a fun idea. I'm a web designer that just can't get enough of this place.