"The rumors of a four-episode series featuring the self-proclaimed biggest cannabis dispensary in America, has been confirmed. Discovery Channel will air the reality series, â€œWeed Wars,â€ about Oakland's Harborside Health Center and the 80,000 patients it serves as well as it's eccentric staff. Founder Steve DeAngelo believes once the country sees how this medicine helps sick and vulnerable people they will change their minds about the National laws. We think that's a long shotâ€¦ â€œWeed Wars fearlessly pulls back the curtain on a once illegal and still controversial world,â€ said Nancy Daniels, Executive Vice President at the Discovery Channel. â€œFrom the inner workings of the business to Steve's distinctive leadership style, Weed Wars is a fascinating glimpse into this highly unique setting. Like Gold Rush or Deadliest Catch, these are guys pursuing their own version of the American Dream.â€ What Executive VP Daniels fails to mention is Discovery Channel's desire to be edgy, youthful and relevant to a younger market so they can widen the scope of their advertising partners. This is another case of cannabis as big business, your symptoms are not their concern. The channel's profit margin is. DeAngelo expands his brand, and increases exposure to Bay Area residents, but what about this is genuine activism to further our cause? Nothing. That's why it won't reach hearts and minds. Real cannabis activism looks like Rick Steves' ACLU-funded program that was banned from every infomercial slot on Seattle's local broadcast network affiliates. Harborside's motives smell fishy, and not just because of their dispensary location by the Bay. Complex Magazine had a better perspective on the upcoming program: â€œIn their continuing effort to be controversial, Discovery Channel is apparently soon going to announce a new show for their line-up that will be similar to Storage Wars; only, it'll take place in an Oakland medical marijuana dispensary shop, and will be called Weed Wars.â€ The name of the show itself doesn't exactly breed confidence that Discovery Channel can champion our message to the masses. Once again outside influences are empowered to shape our issues and present them how they see fit. The subjects of this reality series dress in alternative fashions and confirm all the stereotypes about the kooks who populate this community. â€œIt's not some hole-in-the-wall pot shop that's an embarrassment to its neighborhood,â€ explained Steve DeAngelo. Just because he is leading the charge to the conglomerate model of cannabis access points, another Wal-Mart style takeover of a product in high demand, doesn't mean he is progressive. Many hole-in-the-wall spots don't embarrass their neighborhoods, stay under the radar and serve the needs of their patients first. And without seeking publicity for the quick buck. This Discovery Channel fiasco will backfire. The question is will Steve DeAngelo even notice the damage he has done?"