6 ways to increase traffic to your marijuana website

This is a post I wrote for MarijuanaAdvertising.com. Its a brief guide for website site owners of marijuana related information to increase their traffic via natural organic SEO traffic. These tips will not make your traffic jump over night, but using these strategies with old fashioned hard work will no doubt place you in the top of the rankings.


1.\tCREATE A BLOG

Creating a blog may be the greatest tool used to increase traffic to your marijuana website. A blog is a collection of information, thoughts, ideas, links, pictures, etc that are meant to be shared with website visitors. Blogs facilitate communication between the reader and the owner of the site. By adding a blog section to your website, you are able to provide your visitors with valuable information. By providing your visitors with valuable information, you educate, connect, inspire, and help them.

When your visitors feel that the information you provide them with is unique, useful and relevant, they will return to your site. Return visitors are much more likely to spread your page on various social networks, post your link on community forums and share your page with their close friends. By posting unique quality content on your blog, you position your page as an authority for which visitors will benefit by returning. The more pages of unique content you have spread across the web, the more opportunity there is for visitors to find your page.

2.\tCREATE A FACEBOOK FAN PAGE

To create a Facebook fan page visit the Create a Page Link and follow the on screen directions. A Facebook fan page allows to you directly communicate with large audiences who view and like your page. With Facebook, it's easy for users to share, comment and like your content. With each update, your content populates their news feed enabling your audience to spread your content with their friends.

It's a great Idea to create a Facebook fan page for a number of different reasons. Your fanpage creates a meeting place for individuals to interact with each other. Facebook fan pages can drive additional traffic to your website and deepen patient relationships. And, by having a Facebook fan page, you create additional visibility for your brand by having another social link where search engines and new patients can find you easier. Make sure to include your website, address and phone number for easy access by patients.

3.\tCREATE A SOCIAL MEDIA CAMPAIGN

A comprehensive media campaign is a plan to use social media platforms to influence users to take a specific action. An important aspect in social media is attracting relevant followers and engaging with them. The reality is that relevant followers are much more important than the sheer number of followers you attract. A large number of followers that don't have similar interest to you or your content will be like liquid syrup to your communication flow. Your content will sift and wade through the goopy mess like dust particles caught in Aunt Jemima's Rich Pancake syrup wanting to get caught in the updraft of wind.

Popular social networks right now are Facebook, Google +, Reddit, Digg, Stumbleupon, Twitter, LinkedIn and 4Chan. Unlike the traditional advertising paradigm that spreads information from one source to many, social networks promote person-person communication and gives individuals the choice to engage in a virtual conversation. Here is a great resource at creating your social media campaign.

4.\tOPTIMIZE YOUR TITLE TAGS

The title tag is the headline of your articles, blog posts and web pages that indicates the type of content of your site. It signals to the reader, and also to search engines, what message you are trying to convey with the piece of content. It is critical for web site optimization. As with headlines of a newspaper or magazine article, the quality and relevance of the title tag makes a big difference to the end user and search engines. Mainly its increases visibility, readability and transparency.

Numerous studies have proven that website optimization is amongst the most crucial factors in determining ranking for specific targeted keywords. It is important to note that content should be created with the end user in mind first and foremost. But when title tag optimization is added to good content, it makes it easy for search engines to read and understand the content to decide if it should become a top ranking web page.

5.\tBECOME A GUEST BLOGGER

You don't need to be an expert to increase your web traffic. You just have to have something good to say; something valuable to offer to readers. Guest blogging is a method used to increase traffic by writing posts to be published on other blogger's sites. Guest blogging is about building relationships with websites in which you both provide a mutual benefit to each other by writing unique content. Start by identifying websites you would like to contribute high quality articles too and then reaching out to the owners and pitching them your ideas.

The benefits of guest blogging are numerous. Guest blogging enables you to generate inbound links to your website which helps signal authority and rank you higher in search engines. Guest blogging allows you to build brand awareness every time you post an article. Every article increases the opportunity for readers to find your content and associate your name. Additionally, by associating your brand or image with websites with established traffic channels, you receive secondary traffic flow to your own page.

6.\tBUILD AN EMAIL SUBSCRIBER LIST

An email subscriber list is a collection of your user's email address in which they give you permission to contact them in the future. Smart marketing is realizing that every visitor to your site has value. Studies indicate that the majority of visitors leave within 8 seconds of visiting your page and never come back. But what if they gave you their email address in those 8 seconds? Here you would have a very valuable marketing tool allowing you to remarket to these visitors later.

Combing newsletters, your quality content and an attentive audience can create much value for your medical marijuana service. Newsletters are great for maintaining a relationship with existing customers and your biggest fans. If done well, patients will receive value from your emails, stay updated on your service and look forward to new services and products.

Read 6 WAYS TO INCREASE TRAFFIC TO YOUR MARIJUANA WEBSITE