420 in the media

Have you guys noticed that the time 4:20 is used in the media a lot?

Well, for one example in the movie Pulp Fiction when Bruce Willis is walking down the stairs with his katana before he kills one of the rapists the clock in the stairway is at the time "4:20"


And I noticed a freshman at my school was wearing some World Industries shirt, But where it said World Industries, the O was a clock, and the time? 4:20.

Have you guys noticed this anywhere else?

I think most of the media is sympathetic with our cause