Beer!!!!

[Grim Bongmaster]

So it's a pot forum! I don't care!! I love beer!! and damnit, I know a few people are going to be interested in this!!!

Anheuser-Busch Launches Souped-Up Beer

By JIM SUHR
AP Business Writer

ST. LOUIS (AP) -- Going against the grain in courting the young cocktail crowd, beermaker Anheuser-Busch Cos. is launching a new "brew" to go head-to-head with classic mixed drinks - traditional suds spiked with caffeine, fruit flavoring, herbal guarana and ginseng.

The world's largest brewer's nationwide rollout this week of B-to-the-E - the "B" standing for beer, the "E" for something "extra" and shown as an exponent of B - came as beermakers look to piggyback strides liquor companies have made in luring young consumers to flavored and mixed drinks.

Anheuser-Busch test marketed B-to-the-E from in the fall, eventually assessing in 55 U.S. cities whether the new "beer" appealed to 20-something consumers craving something zippy in their highly social, fast-paced lifestyles.

"It's producing a lot of excitement for this beer category in that consumers and bartenders are not looking at this as a typical beer," in many cases with B-to-the-E served over ice, said Dawn Roepke, the St. Louis-based brewer's brand manager of new-product development. "It's going right up against mixed drinks."

She declined to reveal sales data.

Slightly sweet but tart and coming in the aromas of blackberry, raspberry and cherry, B-to-the-E is to be marketed toward "active 21- to 27-year-old experimenters looking for new tastes and options."

B-to-the-E comes against the backdrop of the company's existing line of Bacardi liquor-branded flavored malt beverages - or malternatives - and the ever-increasing line of alcohol-free energy drinks, often used as mixers in clubs.

Anheuser-Busch - maker of Budweiser, Bud Light and low-carb Michelob Ultra beers - trumpets itself as the first major brewer to infuse beer with caffeine, ginseng and guarana, the latter a caffeine-bearing herb used in a popular Brazilian soft drink.

Anheuser-Busch said each can of B-to-the-E packs 17 grams of carbohydrates, along with 4.5 percent alcohol by volume, 54 milligrams of caffeine and 145 calories. By comparison, Anheuser-Busch's Bacardi Silver Low-Carb Black Cherry has 2.6 grams of carbs and 96 calories per 12-ounce serving.

Before taxes, B-to-the-E generally will fetch $1.29 for a single can, $4.99 for a four-pack of 10-ounce cans, Roepke said. A bottled version is to arrive by the end of February, she said.

Rival Miller Brewing Co. has no immediate plans for a similar product, but "certainly we'll follow the results of the product and be keeping a close eye on it," spokesman Pete Marino said. Colorado-based Adolph Coors Co. did not return calls for comment.

Beer, with ginkgo biloba, it's genius!!

[Frank White]

Shouting

LAGER LAGER LAGER

[Gilligan]

Ill try it when i see it, but ill probably stick to the heavies. $5 for a 4 pack to 10 oz cans? Bump that.

I love beer too!!!!

[sirseedymcseed]

i'll try it when i'm 21.

[GanjaGoddess1]

Mmmmmmmmmmm beer!

[Mr Skinner]

Personally I prefere lager, but I'd definitely try the cherry flavoured. But I guess t'll take a few years till we get'em on this side of the pond. But I've tasted a wide variety of flavoured beers, including raspberry. But that one in peticular wasn't very good...

You ever tried mixing lager with sprite? Very refreshing. My nr 1 drink in the summertime, when the weather is hot...

[Frank White]

Originally Posted by Mr Skinner

Personally I prefere lager, but I'd definitely try the cherry flavoured. But I guess t'll take a few years till we get'em on this side of the pond. But I've tasted a wide variety of flavoured beers, including raspberry. But that one in peticular wasn't very good...

You ever tried mixing lager with sprite? Very refreshing. My nr 1 drink in the summertime, when the weather is hot...

its called shandy...and ive gotta say i love it too..

[sensimil]

I was able to get my hands on a can of the BUD E stuff thanks to my SO in the business. It wasnt anything special, it had that "Bud" taste to it, so I didnt really care for it. If you are into these type of drinks, look for one called Sparks. Its an orange/silver can, looks like a battery. Talk about getting a speedy buzz. Way better flavor that this crap.
This is a whole new market waiting to explode.

[Mr Skinner]

Originally Posted by Frank White

its called shandy...and ive gotta say i love it too..

Called "Radler" in Germany. I know the spanish have a name for it, too. So it's probably just the uncivilized Norwegians who think mixing beer is stupid and wrong...you should've seen the looks I've gotten here when I pull up a sprite and start mixing it with my beer...

But then again norwegians are shocked when I walk home from the store with a sixer in my hand (not conceiled in a bag, like people here do it). But that's what I'm used to from back home

[sidious]

i like some flavoured beer, i mean look at hoegaarden it kinda tastes like tangerines, it's a white cloudy beer, there's even a real nice subtle taste of fruit from a pint of Erdinger, but i love the new fruity Kronenberg Blonde...............mmmmmmmm.yummy............but i do love bud, so i wanna try some "E" and no not the pill!.............Peace out.............Sid

[Grim Bongmaster]

Originally Posted by Mr Skinner

You ever tried mixing lager with sprite? Very refreshing. My nr 1 drink in the summertime, when the weather is hot...

what spirit's do you mix with what beers?

[sidious]

no he said sprite........not spirit, grim you been smoking too much again.........lol.........as for spirits and lager, here you drop a shot of vodka/tequila (glass and all) into a pint of lager and then drink it down........called a depthcharge.........Peace out.......Sid

[Mr Skinner]

Originally Posted by Grim Bongmaster

what spirit's do you mix with what beers?

Haha...sid already said it...

But as for spirit, a very popular one is the kneewobbler: Take a pint, pour a small glass of Jägermeister and drop the glass into the pint (like with sid's depthcharges) and drink it. Good stuff

Otherwise its' all about the whiskey with a beer chaser

[mooglekexin]

Originally Posted by sidious

i like some flavoured beer, i mean look at hoegaarden it kinda tastes like tangerines, it's a white cloudy beer, there's even a real nice subtle taste of fruit from a pint of Erdinger, but i love the new fruity Kronenberg Blonde...............mmmmmmmm.yummy............but i do love bud, so i wanna try some "E" and no not the pill!.............Peace out.............Sid

kronenbourg blonde eh? i love the normal stuff, i will be on the lookout for that shit, normal kronenbourg is fucking hard to find here though so doubt i will have much luck...

[Mr Skinner]

Originally Posted by mooglekexin

normal kronenbourg is fucking hard to find here though so doubt i will have much luck...

Pour half a pint of lager, fill up with tap water and you got Kronenbourg...that's my opinion haha. I've been in France so many times and I still can't get used to that taste. Or lack of...