Here's a link to an article on it. They turned down PETA too.
http://www.reuters.com/newsArticle.j...toryID=4137130
You may have to register to read it.
Here's a very small part of it that I found to be hypocritical.
"In a letter, CBS told PETA that it would not run advertisements on"controversial issues of public importance."
What do they think anti-MaryJane ads are????