Quote:
Originally Posted by Liquidtruth
I would disagree that it is subjective. I am sure it can be quantified, even if we cannot do so yet. Why do I say that? All of your emotions/thoughts/feelings/desires/etc... are simply chemical processes occurring in your brain. It is physical, and as such, should certainly be quantifiable. The clues as to why people do what they do are in their DNA and Environment. 
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Those are external clues. The internal clues are important because those deal with how we react/respond to those external clues. That part we can never measure on the same scale, clearly.